Wake & Bake - Branding
Wake & Bake is a croissant venture that began in a backyard workshop in Buenos Aires during the pandemic lockdown. The concept is homey and artisanal, aiming to be the joyful touch to people's mornings. It started within the close circle of Lucía, its creator, and at the beginning of 2021, it expanded to a storefront in the Paternal neighborhood. The goal was to create a cheerful, youthful brand with an artisanal spirit. * * *